There are over 200+ ranking factors that define your website’s position in SERP – some important factors to take in consideration are on-page and off-page SEO of your website. 

Off-page SEO gives Google a good indication of how the world perceives your website. A top-notch , well maintained and useful website is more likely to have backlinks, or you can say, references (links) from other websites. I always try and explain links as a vote of confidence of sorts and the more you get, the more respected you become in your field.

Why does it matter so much to Google? Because Google strive to deliver the best results based on user intent. Google organic search results are generally very good and often provide users with what they are looking for. By having your off site SEO fully optimised, you are making it easier for Google and other search engines to see the value in your website, thus moving you up the ranking in SERP.

Additiionally,  a high-quality website is more likely to have regular social media mentions like Tweets, Facebook likes Instagram hashtags or pins for example. If your website’s link is shared among online communities or is bookmarked, it will generate more traffic and create some deep rooted socially approved backlinks. This is a good example of how off site SEO and social media marketing often correlate with oneanother.