The Importance of Off Page SEO
As the title suggests, the SEO techniques digital marketers use without amending or updating any aspects on an actual website is called off-page SEO. Optimising and improving your website to improve UX and reduce page loading time for example, these are known as on site SEO techniques.
In today’s article, we are going to be focusing on Off Page SEO (also known as off site SEO to some).
What Is Off-Page SEO?
Off-page SEO embodies anything you do outside of the website to generate traffic and to improve its search engine rankings.
When we talk about off-page SEO, the very first thing that comes into mind is building external links, given that building links for your website is a major part of off-page SEO, however, it goes beyond just creating authoritve and relevant backlinks. Generally speaking, off-page SEO has a big influence in how well your website ranks in search engines organic ranking and SERP.
Some basic examples of off-page SEO techniques include collaborating with other reputable platforms on internet by linking your website through blogposts, infographics and even answering questions on forums for example.
Research suggests that 68% of online activities begin with a search on Google or other major search engines. This statistic highlights the importance of SEO and acts as a reminder that if you haven’t utilised off-page SEO techniques to rank your site, it is certainly something that you should consider looking at.
Why Is Off-Page SEO Important?
There are over 200+ ranking factors that define your website’s position in SERP – some important factors to take in consideration are on-page and off-page SEO of your website.
Off-page SEO gives Google a good indication of how the world perceives your website. A top-notch , well maintained and useful website is more likely to have backlinks, or you can say, references (links) from other websites. I always try and explain links as a vote of confidence of sorts and the more you get, the more respected you become in your field.
Why does it matter so much to Google? Because Google strive to deliver the best results based on user intent. Google organic search results are generally very good and often provide users with what they are looking for. By having your off site SEO fully optimised, you are making it easier for Google and other search engines to see the value in your website, thus moving you up the ranking in SERP.
Additiionally, a high-quality website is more likely to have regular social media mentions like Tweets, Facebook likes Instagram hashtags or pins for example. If your website’s link is shared among online communities or is bookmarked, it will generate more traffic and create some deep rooted socially approved backlinks. This is a good example of how off site SEO and social media marketing often correlate with oneanother.
Benefits of Off-Page SEO
If you’re a website owner with a good off-page SEO strategy on hand, it can benefit you in the following ways: