There is a thin line between what the user needs and what the user wants. While it might be simple to assume that the stark variance may not be apparent, adopting an empathetic strategy develops a more fine line. Product managers can be referred to as problem solvers at their core and they happen to achieve it by developing data based frameworks to visualise how to best serve the target audience.
No longer it is about sales handoff and market data assessment alone. There is a requirement to accurately distinguish between what the user wants and what the user needs, while choosing how to attend them by paying enough heed to what they want. Acknowledging user metrics for the purpose of insight and analysis might seem challenging, particularly when the intention is to directly enhance product experience, however, a design thinking strategy assists in making a better sense of the entire procedure.
Design thinking needs to be an integral portion of product development as well as management programs. There remains an increased necessity to accurately merge metrics, creativity and procedure to offer the optimal product experience.
“Failure is an option here. If things are not failing, you are not innovating enough.” — Elon Musk
What is Design Thinking?
- Design thinking refers to an empathy first and human-centered approach to innovation and creativity.
- The underlying principle of design thinking is concentrating on user experience, user wishes, frustrations , needs and concerns in attempting to sort out their issues.
- It focuses on the inherent perspective from which the theory of problem-solving should be approached.
- When you approach problem solving from the user’s perspective, it enables for uncovering new insights into the user flow of the product hence discovering the best solution to the problem.
Design Thinking in Product Development and Management
For better informed product development and management decisions design thinking suffices for inspiration, iteration and empathy research to reduce ambiguity.
- Design thinking makes it simple to discover the ideal point of intersection between feasibility, viability and desirability. It facilitates the right questions that ultimately will assist in propelling creativity.
- Design thinking process happens to be pretty similar to the agile methods of product management and it assists in materializing the abstract idea by facilitating faster user testing procedure and ease of iteration.
If you implement design thinking in product development and management, it makes it simple to consider user experience factors like making your users think less and predicting the thoughts of all your users.